Marketing Magazine

I built the whole magazine layout. I had a designed each piece shown in the magazine. I picked the photography from shoots I helped direct. I helped clean up copy sent from each team lead.

Programs:
Beyond the Bourbon - I was tasked with creating a campaign for on-premise, retail and digital. I designed the creative including the logo and background elements, based on the direction to have fun and accommodate multiple brands. I developed the initial design then produced various versions of the other elements. Additionally, I conceptualized and implemented the entire quiz structure, determining the flow and placement of each screen.

POS Elements - I developed a brand from scratch, showcasing the full spectrum of elements that our team can execute and create. At RNDC, I engage in a variety of design projects, but a significant aspect of my work involves developing 360 programs. These initiatives include creating designs that are tailored for various media channels, including POS, OOH, digital and more. As an example, I recently crafted my own brand featuring wine and spirits, demonstrating how it could be seamlessly integrated across all these platforms. Through this project, I provided visual examples to illustrate how each element would appear, offering a comprehensive visualization of the brand's presence.

Aspen - The Beverage Marketing Team hosts an annual Aspen Event. The team conceptualizes the theme and cocktails, granting me complete creative freedom to develop the logo, designs for the cocktail book, posters and other collateral needed for the event.