RNDC Branding

I was chosen to redesign the logo for RNDC, a company with a billion-dollar valuation, ensuring it met their diverse needs while avoiding being overly literal. I collaborated closely with the board of directors and other key leadership members throughout the process. It involved a year of brainstorming and refining ideas to align with their vision.

I was asked to be part of a small group on the marketing team to build the brand and logo for our eCommerce site, eRNDC. I was asked to keep it similar to RNDC but keep it its own. I helped get the branding started and the website up and running until the developers had the full site built out. I built out POS elements and digital elements for the brand to get the word out that we had an eComm site.